The main reasons the artists do street painting events is for exposure and to travel and create art with other artists.  A few do it for a living too, but the majority do not.  So if you can make the artists feel special, it goes a long way to bringing good artists back each year.  Happy artists make great art.

• Housing – it’s great to be in a nice hotel.  It’s better if they are all in one or two hotels, rather than spread out.   If they are not within walking distance, they have to figure out how to get back and forth to the event.  One more thing to worry about.  Some events place artists with hosts in their homes.  This helps with costs, but can be difficult for the artists.  The hosts often expect the artist to spend time with them and we just don't have the energy to do that and be at the festival all day.  I personally prefer to stay at a hotel, so I can decompress at the end of the day.
  
• Breakfast onsite – some of the hotels do not offer any breakfast, so if that’s the case, it’s nice to have an artist’s tent or oasis where we can get coffee and something to eat before we start.  Otherwise we have to spend time looking for food and then pay out of our pocket to eat.
• Artist’s Welcome Dinner – many events will arrange either a dinner at the beginning or end of the event.  The beginning (like the Thursday night before the event) usually works well.  Most artists arrive in the day and want to connect with each other and socialize a bit.  Once they hit the streets, they don’t really have a lot of time to talk to each other.
• Providing tempera, chalk, pans, brushes, rollers – not all events do this, but for the artists flying in, it is nice to know about a week ahead if they need to bring their own or not.  What kind of chalk is being provided?  Box of 24 or 48?  Brand?  It all effects how well we can execute our art.
• Getting from the airport to the hotels & to the site – Some events make up a spread sheet ahead with all this info on Google so the artists and event people all have access and know who is staying where.  This makes it easier for the ones with cars to help with rides.
• Parking at the hotel and event - Provide a detailed map of where to park, what it will cost, if there are passes for the artists, etc.
• Awards, Competition & Stipends – Most of the artists who do this really don’t like competitions.  They’d rather have the money spread out among the artists.  An event could still give a couple of awards, but not money.  That’s the way they do it in Germany, and it works well.  For example, they have 500 euros for European artists, and 1,500 euros for the artists traveling from the US or Mexico.  They use it to buy their travel (plane, car, train), and whatever they don’t spend is their fee, plus tips at the event.  The event takes care of the hotel and all food.
• People's Choice Award - this always sounds like a great idea, but making sure that a local doesn't bring in all their family to vote, or someone doesn't "steal" votes (yes, it happens), it's difficult to make this fair.
• Fewer/Better artists – this is something I seem to constantly be talking to events about, that sometimes less is more.  If you have x dollars, and 25 artists, each artist gets a decent amount, and you get some really great art.  If you have x dollars and 50 artists, each artist gets half as much.  You will have more art, but you won’t attract the best, plus it also spreads the tips out farther.
• Artist's Liason - Designate a staff member or volunteer to be the go to for all questions that the artists might have before, during and after the event.
• Artist on the Committee - Have at least one artist who actively participates in the festival on your committee.  They are a great resource for feedback on what the artists want and need.
• Promote the artists – each artist should have a picture, bio and link to their website on your website.   Promote them on social media as the event approaches.  They will share and spread the post, helping you to reach a wider audience.

One event manager actually said to my face once "It's not about the art."  I was speechless.  An art festival that wasn't about the art?  Many events forget what it's really about.  If the artists weren't there, there would be no festival!  And if you treat your artists right, I promise you will get better art, and a better festival experience for the public.

This past weekend, the street painting festival I attended experienced a bad rain out.  I have to say, I have only had a bad rain out about 2 other times in 15 years of street painting, so it doesn’t happen a lot.  But it will happen occasionally, and every event should have a back up plan in place and share it with the artists ahead.
 
Back up plans for bad weather should include some of these items:

• Put it in writing in the application or contract that you have each artist sign.  Be clear if you will want them to do a piece inside, what the size would be, medium, etc.  Will the event supply boards, paper, etc.?  That way the artists can have an idea ready, and bring materials, like colored pencils, paints, etc.  They are here to create art and perform, so if it’s indoors because of weather, that’s OK, as long as they all understand what that means ahead of time.
• Plastic, tarps, duct tape – Be clear about what the event plans to do about covering the artworks.  I always bring some of this stuff with me just in case, but the heavier plastic is better for larger art, and is more able to be reused during the event.  But it's way too heavy to bring on a plane.  Contact your local Home Depot or Lowe's and see if they will be a sponsor and provide these items to the event.  You can ask the artists to bring their own, but do you really want to take that chance?  This kind of event is all about the art, and if it washes away, that's it, game over.  You want to prepare for all kinds of weather, and other issues that may impact your event.
• Staff/Volunteers - Have a designated staff or volunteer watching the weather for the artists.  If weather is coming, they can use a bull horn or other volunteers to warn that it’s time to cover.  Also enlist a crew with leaf blowers to come and blow off the water on the tarps after the rain.
• Tents – renting tents is an option, but it's expensive.  You could actually buy 30 decent tents with weights at $250 each for less than what some will charge you, and then you could reuse them each year if you have someplace to store them.   The bad thing about tents (besides the cost) is that it makes it harder and darker to photograph the art work.  Some events feel like it separates the crowd from the artists, but it can also control the flow so they aren't walking through the art.
• Insurance - Most events do not buy this insurance, unless it's really a huge event.  It's not cheap, but it might be worth it for some events.

The bottom line is prepare for the worst, hope for the best.  One of the best events that is prepared for inclement weather I've attended is Chalktoberfest in Marietta, Georgia.  One year we had three storms/rains come through in two days, yet we were able to have finished art at the end of the day on Sunday, because of the preparation and planning.

The FIRST book of its kind to tell the history of pavement art.

From its origins in pre-history to the Victorians, Edwardians and the present day, this new book will cover it all.  Author Philip Battle decided to crowd fund this publication through Sponsume (See more at: http://www.sponsume.com/project/all-my-own-work-history-pavement-art#sthash.ihZDxgKT.dpuf).  His goal is to raise £8,000 by October 6, 2014.

The title “ALL MY OWN WORK” is derived from the written description pavement artists used to describe their work to the public. The words were written in chalk on the pavement, in an effort to assure the public that the work was original and carried out by the artist present, rather than some impostor.  Philip used the subtitle “A history of Pavement Art” because that’s all it can be. It’s not a definitive account, but rather the first volume, that touches on aspects of a forgotten world. To do justice to the entire history of pavement art would take three or four volumes! (something for the future perhaps.)

It includes the personal stories of individual artists, plucked from historical obscurity and told here for the very first time; like Alice G Colman (1874-1934), Britain’s first lady pavement artist. Liverpool’s own child pavement artist James William Carling (1857-1887) with the personal stories of many others, and the social context in which they lived.  It brings the history right up to date with a description of modern day pavement art; festivals, events and the popularization of the art-form across the globe, with examples of 3D anamorphic art, and other modern trends.  It also includes lots of rare photos of the artists, that have been painstakingly collected by Philip over the years.

This is your chance to be a part of street painting history and help a fellow skreever and street painter to publish this important document.  Every street artist should own a copy!

We wish Philip, an ISPS Board Member, all the luck and hope you will support this important work.

Click here to get your copy - See more at: http://www.sponsume.com/project/all-my-own-work-history-pavement-art#sthash.ihZDxgKT.dpuf

Protect Your Intellectual Property
(This content was taken from an email from Palm Beach State College)      

Intellectual property (IP) is an idea of the mind that has commercial value.  And just like other types of property it is an asset that needs to be protected from unauthorized use. IP can be an idea, an invention, an improvement, a piece of art.

The four ways to protect intellectual property are listed below, along with some additional resources...

PATENTS provide rights for up to 20 years for inventions in three broad categories:

• Utility patents protect useful processes, machines, articles of manufacture, and compositions of matter. Some examples: fiber optics, computer hardware, medications.
• Design patents guard the unauthorized use of new, original, and ornamental designs for articles of manufacture. The look of an athletic shoe, a bicycle helmet, the Star Wars characters are all protected by design patents.
• Plant patents are the way we protect invented or discovered, asexually reproduced plant varieties. Hybrid tea roses, Silver Queen corn, Better Boy tomatoes are all types of plant patents. 

TRADEMARKS protect words, names, symbols, sounds, or colors that distinguish goods and services. Trademarks, unlike patents, can be renewed forever as long as they are being used in business. The roar of the MGM lion, the pink of the Owens-Corning insulation, and the shape of a Coca-Cola bottle are familiar trademarks.

COPYRIGHTS protect works of authorship, such as writings, music, and works of art that have been tangibly expressed. The Library of Congress registers copyrights which last the life of the author plus 50 years. Gone With The Wind (the book and the film), Beatles recordings, and video games are all works that are copyrighted.

TRADE SECRETS are information that companies keep secret to give them an advantage over their competitors. The formula for Coca-Cola is one of the most famous trade secrets.

The information above comes directly from The United States Patent and Trademark Office, which is an agency of the U.S. Department of Commerce, and an invaluable resource, click here to learn more.

* Protecting your IP internationally has many more considerations, contact an SBDC International Business Consultant for more information.

For no-cost business workshops and consulting with Certified Business Analysts, including Growth Acceleration Consultants and PTAC Specialists, contact the SBDC at 561-862-4726 or email us at [email protected]